The
single most important task for a prospective investor
is to prepare a realistic cash flow statement that accurately
reflects the economic potential of that business. “How
Much Can I Make?” is an invaluable “insider’s
guide” that details historical sales, expense
and/or profit data on actual franchise operations, as
provided by the franchisors themselves. Whether you
plan to purchase a franchise or start your own business,
these actual performance statistics will ensure that
you have a realistic starting point in determining how
much you can expect to make in a similar business.
112
Earnings Claims Statements in their entirety are included
in this exhaustive study. Thinking about starting a
fast-food outlet or restaurant? Enclosed are 36 examples
(including Cousins Subs, Cold Stone Creamery, McDonald’s
and Wing Zone) of how you might expect to perform. How
about a retail franchise — there are 14 examples
(including 7-Eleven, Baby USA, GNC, Merle Norman and
Party America). How about a lodging franchise —
5 earnings claims statements are provided (including
Holiday Inn and Marriott). How about service franchises
— 57 earnings claims statements are provided (including
Allegra Print & Imaging, i9 Sports, Meineke and
Midas).
It would
be a colossal mistake to arbitrarily assume that you
will generate $80,000+ a year in profits from your new
business, simply because you have a good “feel”
for the business and are willing to work hard. Your
chances of reaching your goal are greatly enhanced by
taking full advantage of the thousands of franchised
operations that are the underlying basis of the franchisor-provided
analytical data. As a result of reviewing these historical
results, you will gain invaluable insights regarding
the true economics of running a franchise, or your own
small business.
Because
publication of an earnings claim statement is at the
sole discretion of franchisors, only 15 - 20%
provide this critical information. “How Much Can
I Make?” includes roughly a third of the total
universe of earnings claims statements available. Any
serious prospective investor would be short-sighted
in not taking full advantage of this extraordinary resource.
The
following chart lists the 112 companies featured in
the 2006 Edition of "How Much Can I Make?"
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