Business Description

ROTELLI is a fast-casual pizza and pasta restaurant that offers superior yet affordable products, prepared fresh to order, and artistically presented in a warm, up-scale environment. Whether it's dine-in, take-out or delivery, our menu contains productswith mass appeal that are made from only the finest, freshest ingredients and include traditional and gourmet pizza, fresh pasta made to order. Our stores can range from 1,800-2,500 square feet and are generally located in high traffic shopping plazas.

Franchisor Background

Year Established:  1999

Franchising Since:  1999

Operating Units:
Franchised Units:	42	100%
Company-Owned Units:	0	0%
Total Operating Units:	42	100.0%
Geographic Distribution: U.S.: 41 97.6% In 5 States Canada: 0 0% In 0 Canadian Provinces International: 1 2.4% In 0 Foreign Countries   Total: 42 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Florida	15
2. North Carolina	1
3. Pennsylvania	3

Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$100-150K
Total Investment:	$300-450K
Average Total Investment:	$375K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6.0%
Average Royalty:	6%
Advertising Fee:	3%

Average Number of Employees: 30 Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Storefront, Strip Center

Other Sites: End Cap

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	2
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	At Additional Cost
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	At Additional Cost
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees
Training:
1. Instore at Area Developer	4-6 Weeks
2. Boca Raton, FL	10 Days
Expansion Plans
Projected New Units Over Next 12 months:	15
U.S.:	Yes, All United States
Canada:	No
Overseas:	No