Business Description

VOCELLI PIZZA provides delivery and carry-out service of pizza, subs, wings, breadsticks and drinks. Streamlined operations and a compact menu provide for low start-up costs and ease of operation. On-going support at every level is provided, including a marketing effort with a national focus.

Franchisor Background

Year Established:  1988

Franchising Since:  1994

Operating Units:
Franchised Units:	120	80.5%
Company-Owned Units:	29	19.5%
Total Operating Units:	149	100.0%
Geographic Distribution: U.S.: 149 100% In 5 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 149 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Pennsylvania	83
2. Virginia	11
3. West Virginia	6

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$75K
Cash Investment:	$25-50K
Total Investment:	$95-185K
Average Total Investment:	$140K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	1%

Average Number of Employees: 8 Full-time, 12 Part-time

Space Needs (in square footage): 1,200

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	38
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Corporate Office	4 Weeks
2. On-Site during Opening	1 Week
Expansion Plans
Projected New Units Over Next 12 months:	15
U.S.:	Yes, OH, PA, WV, VA
Canada:	No
Overseas:	No