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Home >> Frozen Desserts >> Frozen Desserts
| Ben & Jerry's 30 Community Dr. South Burlington, VT 05403-6809 |
Submit an online form to receive information from Ben & Jerry's.
|
Business Description
BEN & JERRY'S was started in 1978 in a renovated gas station in Burlington, VT, by childhood friends Ben Cohen and Jerry Greenfield. They soon became popular for their funky, chunky flavors, made from fresh Vermont milk and cream. The scoop shops feature a fun environment with a varied menu including cakes, gifts, baked goods and coffee drinks created from ice cream, frozen yogurt and sorbet flavors. Community involvement is an important element in being a successful BEN & JERRY'S franchisee.
Franchisor Background
Year Established: 1978
Franchising Since: 1981
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington
Financial Requirements
Average Number of Employees: 2 Full-time, 10 Part-time
Space Needs (in square footage): 1,000
Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites: Kiosk, Interior Malls, Lifestyle Centers, Entertai
Encourage Conversions? Yes
Earnings Claims Provided?: No
BEN & JERRY'S was started in 1978 in a renovated gas station in Burlington, VT, by childhood friends Ben Cohen and Jerry Greenfield. They soon became popular for their funky, chunky flavors, made from fresh Vermont milk and cream. The scoop shops feature a fun environment with a varied menu including cakes, gifts, baked goods and coffee drinks created from ice cream, frozen yogurt and sorbet flavors. Community involvement is an important element in being a successful BEN & JERRY'S franchisee.
Franchisor Background
Year Established: 1978
Franchising Since: 1981
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 621 | 95.5% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 9 | 1.4% | |||||||||||||||||||||||||||||
Total Operating Units: | 650 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. California | 50 |
| 2. Florida | 26 |
| 3. New York | 22 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $200K |
| Cash Investment: | $86K+ |
| Total Investment: | $118-388K |
| Average Total Investment: | $250K |
| Fees: | |
| Initial Franchise Fee: | $32K |
| Average Franchise Fee: | $32K |
| On-Going Royalty: | 3% |
| Average Royalty: | 3% |
| Advertising Fee: | 4% |
Space Needs (in square footage): 1,000
Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites: Kiosk, Interior Malls, Lifestyle Centers, Entertai
Encourage Conversions? Yes
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 5 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 5 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 4 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 10 Year(s) | ||||||||
| Term of Renewal Period: | 10 Year(s) | ||||||||
| Passive Ownership: | Not Allowed | ||||||||
| Area Development Agreements? | Yes, for 0 Year(s) | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | No | ||||||||
| Franchisee Association/Member: | Yes, Member | ||||||||
| Size of Corporate Staff: | 30 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Indirect | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | Yes | ||||||||
| Local Advertising: | Yes | ||||||||
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos | ||||||||
| Additional Services: | None Specified | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Not Applicable | ||||||||
| Central Purchasing: | Not Applicable | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Included in Fees | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Included in Fees | ||||||||
| Training: | |||||||||
| 1. VT | 8 Days | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from Ben & Jerry's.
|
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