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Home >> Decorating & Home Design >> Furniture Stores/Home Furnishings
| DirectBuy 8450 Broadway Merrillville, IN 46410 |
Submit an online form to receive information from DirectBuy.
• Coupons • Franchise Video • Promotional Items |
Business Description
DirectBuy offers consumers the unparalleled opportunity to buy merchandise at manufacturer's invoice cost. Our hundreds of thousands of members purchase directly from more than 700 manufacturers. No mark-up, no middleman, no kidding. DirectBuy franchise owners enroll members through our time-tested marketing system and service these members with the support of more than 300 specialists at the DirectBuy Corporate Support Center.
Franchisor Background
Year Established: 1971
Franchising Since: 1972
North America:
States/Provinces with the largest number of operating units:
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Average Number of Employees: 12 Full-time, 2 Part-time
Space Needs (in square footage): 8,000-12,000
Preferred Sites:
Other Sites: Business Park
Encourage Conversions? Not Applicable
Earnings Claims Provided?: No
DirectBuy offers consumers the unparalleled opportunity to buy merchandise at manufacturer's invoice cost. Our hundreds of thousands of members purchase directly from more than 700 manufacturers. No mark-up, no middleman, no kidding. DirectBuy franchise owners enroll members through our time-tested marketing system and service these members with the support of more than 300 specialists at the DirectBuy Corporate Support Center.
Franchisor Background
Year Established: 1971
Franchising Since: 1972
| Operating Units: | |||||||||||||||||||||||||||||||
Franchised Units: | 154 | 96.9% | | ||||||||||||||||||||||||||||
| Company-Owned Units: | 5 | 3.1% | |||||||||||||||||||||||||||||
Total Operating Units: | 159 | 100.0% | |||||||||||||||||||||||||||||
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States/Provinces with the largest number of operating units:
| Density | Units |
| 1. California | 14 |
| 2. Florida | 11 |
| 3. New York | 10 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
| Investment: | |
| Minimum Net Worth: | $500K |
| Cash Investment: | $552-1.335M |
| Total Investment: | $552-1.335M |
| Average Total Investment: | $943K |
| Fees: | |
| Initial Franchise Fee: | $75K-155K |
| Average Franchise Fee: | $115K |
| On-Going Royalty: | 22% |
| Average Royalty: | 22% |
| Advertising Fee: | NA |
Space Needs (in square footage): 8,000-12,000
Preferred Sites:
Other Sites: Business Park
Encourage Conversions? Not Applicable
Earnings Claims Provided?: No
| Franchisee Qualifications | |||||||||
Ranked from 1 (unimportant) to 5 (important): | |||||||||
| Financial Net Worth: | 4 | ||||||||
| General Business Experience: | 4 | ||||||||
| Specific Industry Experience: | 1 | ||||||||
| Formal Education: | 3 | ||||||||
| Psychological Profile: | 1 | ||||||||
| Personal Interview(s): | 5 | ||||||||
| Terms of Contract | |||||||||
| Term of Initial Contract: | 12 Year(s) | ||||||||
| Term of Renewal Period: | 12 Year(s) | ||||||||
| Passive Ownership: | Allowed, But Discouraged | ||||||||
| Area Development Agreements? | No | ||||||||
| Sub-Franchising Contracts? | No | ||||||||
| Franchisees Allowed to Expand Within Territory? | No | ||||||||
| Support and Training | |||||||||
| International Franchise Association: | Yes | ||||||||
| Canadian Franchise Association: | Yes | ||||||||
| Franchisee Association/Member: | No | ||||||||
| Size of Corporate Staff: | 500 | ||||||||
| Site Selection Assistance? | Yes | ||||||||
| Lease Negotiation Assistance? | Yes | ||||||||
| Financial Assistance? | Yes, Direct | ||||||||
| Marketing Support: | |||||||||
| Co-Op Advertising: | No | ||||||||
| National Advertising: | Yes | ||||||||
| Regional Advertising: | No | ||||||||
| Local Advertising: | Yes | ||||||||
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Direct Mailers, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos | ||||||||
| Additional Services: | In-house Marketing, Marketing Research, Newsletter, Online Extranet, Sales Strategies | ||||||||
| Other Marketing Support: | None Specified | ||||||||
| On-Going Support: | |||||||||
| Central Data Processing: | Included in Fees | ||||||||
| Central Purchasing: | Included in Fees | ||||||||
| Field Operation Evaluation: | Included in Fees | ||||||||
| Field Training: | Included in Fees | ||||||||
| Initial Store Opening: | Included in Fees | ||||||||
| Inventory Control: | Not Applicable | ||||||||
| Franchisee Newsletter: | Included in Fees | ||||||||
| Regional or National Meetings: | Included in Fees | ||||||||
| 800 Telephone Hotline: | Not Applicable | ||||||||
| Training: | |||||||||
| 1. Merrillville, IN | 4 Weeks | ||||||||
| 2. Operating Franchise | 5 Weeks | ||||||||
| Expansion Plans | |||||||||
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Submit an online form to receive information from DirectBuy.
• Coupons • Franchise Video • Promotional Items |
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