Business Description

The need for businesses to get noticed through brand recognition and advertising has rapidly increased due to the steady growth of competitive services. As a result, this need to get noticed has propelled the embroidery industry to a $20 billion market. EmbroidMe has been at the forefront of this growth as one of the world�s first embroidery and promotional products franchises; successfully franchising the full-service embroidery, screen printing, promotional products and personalized gifts concept for over six years. We have used our experience to develop a business model that have led hundreds of EmbroidMe franchisees to success and helped us grow to become the world�s largest embroidery franchise. As part of our family you get the full support and services of the EmbroidMe team - a group that is committed to providing you with the training, consulting, equipment and resources you need to make your EmbroidMe store successful.

Franchisor Background

Year Established:  2000

Franchising Since:  2001

Operating Units:
Franchised Units:	371	100%
Company-Owned Units:	0	0%
Total Operating Units:	371	100.0%
Geographic Distribution: U.S.: 317 85.4% In 21 States Canada: 20 5.4% In 1 Canadian Provinces International: 34 9.2% In 0 Foreign Countries   Total: 371 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	32
2. Florida	22
3. Texas	30

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$48K
Total Investment:	$185K
Average Total Investment:	$185K
Fees:
Initial Franchise Fee:	$42.5K
Average Franchise Fee:	$42K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	1%

Average Number of Employees: 3 Full-time, 0 Part-time

Space Needs (in square footage): 1,300-1,500

Preferred Sites: Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	2
Formal Education:	2
Psychological Profile:	1
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	35 Year(s)
Term of Renewal Period:	35 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	180
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect
Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	Yes
Marketing Materials:	Direct Mailers
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. West Palm Beach, FL	2 Weeks
2. Franchisee's Location	2 Weeks (1 Wk. Technical, 1 Week Mktng.)
Expansion Plans
Projected New Units Over Next 12 months: 95 U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, All Countries	Request Franchisor Info   Submit an online form to receive information from EmbroidMe.   •  Coupons   •  Franchise Video   •  Promotional Items