Welcomemat Services
Founded in 2003, Welcomemat Services developed an innovative concept that combines digital and print marketing to provide local businesses access to new loyal customers in their local communities. Welcomemat Services capitalizes on the unique marketing opportunities that families and individuals moving to a new region present as they actively seek out local stores, shops, restaurants and medical resources to provide them with daily services, products and entertainment. By targeting new residents, Welcomemat Services creates loyal customers who boost a business’ customer base and image while extending a warm welcome to individuals as they attempt to acclimate to their surroundings. With its sophisticated marketing system, Welcomemat Services works with local, regional and national businesses, retail brands, organizations and cultural institutions to offer monthly direct mail packages designed specifically to entice recent movers.
For a franchisee, Welcomemat Services presents an excellent business opportunity with its creative concept and unique niche in marketing services. Franchisees enjoy the benefit of a tested business model; a management team with over 60 years of experience in sales, digital, technology, local marketing, franchising and enterprise software; and an unmatched patent-pending software and technology platform. Welcomemat also strives to minimize back office and administrative work for franchisees and offers a low overhead investment opportunity. Potential franchisees seeking a franchise opportunity in marketing have the chance with Welcomemat Services to join a network that helps small businesses grow loyal customers - providing franchisees an investment opportunity that offers both financial and personal growth.
| |
Operating Units |
12/31/2008 |
12/31/2009 |
12/31/2010 |
|---|
| | Franchised | 0 | 0 | 0 |
| | % Change | -- |
-- |
-- |
| | Company-Owned | 8 |
12 | 12 |
| | % Change | -- |
50.0% | 50.0% |
| | Total | 8 |
12 | 12 |
| | % Change | -- |
50.0% | 50.0% |
| | Franchised as % of Total | 0.0% | 0.0% | 0.0% |
Investment Required
The initial fee for a Welcomemat franchise ranges from $25,000 to $35,000.
Welcomemat provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$25,000 | $35,000 |
| | Vehicles | $0 | $1,000 |
| | Furniture and Fixtures | $0 | $750 |
| | Office Supplies | $150 | $250 |
| | Computer Hardware & Software | $0 | $2,500 |
| | Telephones and Printers | $0 | $500 |
| | Telephone and Internet Service | $0 | $1,000 |
| | Bookkeeping Services Setup | $850 | $850 |
| | Business Licenses & Permits | $100 | $500 |
| | Professional Fees | $1,000 | $3,000 |
| | Start Up Kit | $200 | $500 |
| | Insurance | $300 | $1,200 |
| |
Expenses While Training | $1,800 | $4,000 |
| | Initial Marketing | $500 | $1,000 |
| | Additional Funds (3 months) | $10,000 | $25,000 |
| | Total Investment |
$39,900 | $77,050 |
Ongoing Expenses
Welcomemat franchisees pay monthly royalty fees equal to the greater of 6% of gross sales or a minimum monthly royalty payment ranging from $180-$460 depending on the year of operation. Franchisees also contribute the greater of 2% of gross sales or the minimum fund contribution ranging from $60-$180 to a system-wide marketing fund. Other ongoing expenses include a local advertising fee of up to 2% of gross sales, a technology services fee of $99 per month and a bookkeeping services fee of $225 per month.
What You Get—Training and Support
Welcomemat Services provides extensive training and support to ensure that franchisees have the tools they need to succeed in their Welcomemat business. Prior to opening, Welcomemat defines the franchisee’s protected region and assists in site selection. Welcomemat also provides a list of items and equipment necessary for opening and operating a Welcomemat business as well as a list of approved suppliers for these items. Franchisees must attend an initial training course that includes classroom and on-site instruction and covers customer service, administration, prospecting, loyalty marketing, sales processes and techniques, and back office support.
Once a franchisee has opened their franchised business, Welcomemat continues to support the franchisee with a number of services. Welcomemate provides artwork design and setup, production, invoicing and technology services, and maintains a centralized telephone system for the benefit of franchisees. Franchisees receive ongoing consultation and advice regarding management and operation of the Welcomemat business, and, at the request of the franchisee, Welcomemat offers additional on-site training and consultation. Furthermore, Welcomemat administers a system-wide marketing fund and is committed to developing additional products and services to be offered and marketed by franchisees.
Territory
Welcomemat grants protected territories in regions estimated to have approximately 24,000 new movers during the initial 12 months of franchise operation.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Hottest New Franchises publication.
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