Business Description

DIAMOND DAVE'S TACO COMPANY is a regional restaurant chain, featuring great family priced Mexican/American cuisine. Opportunities include full-service restaurant/bar concept. Locations available in enclosed regional malls, strip centers and free-standing units.

Franchisor Background

Year Established:  1980

Franchising Since:  1981

Operating Units:
Franchised Units:	22	81.5%
Company-Owned Units:	5	18.5%
Total Operating Units:	27	100.0%
Geographic Distribution: U.S.: 27 100% In 5 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 27 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Iowa	14
2. Illinois	9
3. Wisconsin	5

Registered in Following Registration States: Illinois, Minnesota, South Dakota, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$
Cash Investment:	$50-75K
Total Investment:	$150-250K
Average Total Investment:	$200K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	1%

Average Number of Employees: 5 Full-time, 15 Part-time

Space Needs (in square footage): 2,000-3,000

Preferred Sites: Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	4
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	N/A
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable
Training:
1. Local Restaurant	2-4 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 2 U.S.: Yes, Midwest Only Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Diamond Dave's Taco Company.