Business Description

FRESH CITY, one of Nation's Restaurant News' 'Hot Concept' award winners, 'Ones to Watch' by QSR Magazine and 'Keepin' it Fresh' by Chain Leader, provides comfortable Fast, Fresh, Casual and Fresh Fusion cuisine. Several cooking and fusion stations provide guests with an international diversity of menu offerings, including hot and cold wraps, Asian noodles, salads, distinct sandwiches, smoothies, lattes and more - to dine in, take out or have catered.

Franchisor Background

Year Established:  1998

Franchising Since:  2003

Operating Units:
Franchised Units:	10	52.6%
Company-Owned Units:	9	47.4%
Total Operating Units:	19	100.0%
Geographic Distribution: U.S.: 19 100% In 3 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 19 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Massachusetts	13
2. Connecticut	2
3. New Hampshire	1

Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$3.5MM
Cash Investment:	$1.5MM
Total Investment:	$726K-1.1MM
Average Total Investment:	$900K
Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	1.5% + 1.5%

Average Number of Employees: 5 Full-time, 10-20 Part-time

Space Needs (in square footage): 3,000-3,500

Preferred Sites: Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	4
Psychological Profile:	1
Personal Interview(s):	5
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No
Support and Training
International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	12
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No
Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	No
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Needham, MA	9 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 5 U.S.: Yes, NY, NJ, PA, CT, IL, SE, Mid-Atlantic Canada: No Overseas: No	Request Franchisor Info   Submit an online form to receive information from Fresh City.