Martinizing Dry Cleaning is America�s largest dry cleaning franchise with more than 600 locations around the world. It offers a compelling alternative to the average consumer, who think of dry cleaning stores as dark, small shops. Martinizing stores are crisp, clean and efficient, with a proven name, system and track record.

The demand for dry cleaning is relatively stable: Regardless of the economy, it remains a necessary service. Competition is slim with only independently owned dry cleaning stores as the standard in most markets. Franchisees have the edge with the recognized name of Martinizing, and more than 20% of existing franchisees have taken advantage of the promising growth in the industry by expanding to multiple stores.

 

Investment Required
The fee for a Martinizing Dry Cleaning franchise is $35,000.

Martinizing Dry Cleaning provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.

 

On-Going Expenses
Martinizing Dry Cleaning franchisees pay a royalty fee of 4% of total gross sales per month and an advertising fee equal to 0.5% of total gross sales.

What You Get�Training and Support
Franchisees and their managers go through the Martinizing Training Program, which covers the fundamentals of managing a Martinizing operation and consists of both classroom and hands-on training. One week is spent at corporate headquarters in Ohio, and another 80 hours is spent at the franchisee�s Martinizing store prior to opening. Franchisees receive analyses and market evaluations to assess a location�s promise. Martinizing provides a work flow pattern that increases a store�s productivity and growth potential by ensuring that staff can complete their jobs efficiently at any given work station.

The type and amount of equipment for the store is customized to suit the needs of the surrounding market, and Martinizing staff will provide support before and after the equipment is installed. This equipment includes a computer program that manages orders, cash flow and inventory, and enables the franchisees to monitor long-term trends and develop a database of marketing information.

The marketing package includes a grand opening promotion with step-by-step guidelines; high-quality marketing support materials for local use in television, radio and direct mail promotions; in-store point of purchase posters and specialty promotional items. Training also helps franchisees learn how to create an effective marketing plan and improve upon initial results. Franchisees will also be alerted to issues and events in the dry cleaning industry through a quarterly newsletter, and can exchange valuable assistance through the Martinizing Advisory Council.

Territory
Martinizing Dry Cleaning grants exclusive territories.