Business Description

Casual/up-scale, quick-serve restaurants serving multi-cultural gourmet wraps (burritos). Some restaurants feature breakfast, fruit smoothies, and/or beer and wine. Menu items prepared daily with the highest-quality and variety meats and veggies. Giant tortillas offered in a variety of flavors: tomato basil, whole wheat, spinach, jalapeno and white flour. Low start-up cost and ease of operation. Join the hottest new food trend of the 90s with the leader of the pack.

Franchisor Background

Year Established:  1995

Franchising Since:  1996

Operating Units:
Franchised Units:	40	100%
Company-Owned Units:	0	0%
Total Operating Units:	40	100.0%
Geographic Distribution: U.S.: 40 100% In 27 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 40 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. California	8
2. Colorado	8
3. Utah	5

Registered in Following Registration States: California, Florida, Indiana, Michigan, Minnesota, New York, Oregon, South Dakota, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$Varies
Cash Investment:	$25-35K
Total Investment:	$75-135K
Average Total Investment:	$100K
Fees:
Initial Franchise Fee:	$15K
Average Franchise Fee:	$15K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	2%

Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage): 1,500-2,500

Preferred Sites: Free-standing Building, Strip Center, Regional Mall

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	Perpetual Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	9
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Headquarters/Training Center	5 Days
2. Franchise Store	5 Days
Expansion Plans
Projected New Units Over Next 12 months: 15 U.S.: Yes, All United States Canada: Yes, All Except AB Overseas: No	Request Franchisor Info   Submit an online form to receive information from New York Burrito Gourmet Wraps.