Business Description

RSVP PUBLICATIONS, "direct mail to the upscale," is ideal for sales or marketing pros. RSVP regularly reaches 8 million of the most affluent homes in the U.S. With over 11,000 satisfied clients, we know what works and how to produce it to markets across the U.S. We offer extensive training that makes a new franchise buyer successful

Franchisor Background

Year Established:  1985

Franchising Since:  1986

Operating Units:
Franchised Units:	80	100%
Company-Owned Units:	0	0%
Total Operating Units:	80	100.0%
Geographic Distribution: U.S.: 80 100% In 30 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries   Total: 80 100.0%

North America:
States/Provinces with the largest number of operating units:

Density	Units
1. Ohio	9
2. Florida	5
3. California	18

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$35K
Cash Investment:	$30-60K
Total Investment:	$35-70K+
Average Total Investment:	$52K
Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	7%
Average Royalty:	7%
Advertising Fee:	0%

Average Number of Employees: 2 Full-time, 1 Part-time

Space Needs (in square footage):

Preferred Sites: Home-based

Other Sites:

Encourage Conversions? Not Applicable

Earnings Claims Provided?: No

Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:	2
General Business Experience:	2
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4
Terms of Contract
Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes
Support and Training
International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	N/A
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct
Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified
On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Not Applicable
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees
Training:
1. Tampa, FL	2 Weeks
Expansion Plans
Projected New Units Over Next 12 months: 10 U.S.: Yes, MW, NE Canada: Yes, All Canada Overseas: No	Request Franchisor Info   Submit an online form to receive information from RSVP Publications.