AFM Hospitality Corporation
AFM Hospitality Corporation
135 Queens Plate Dr., # 400
Toronto, ON M9W 6V1 CANADA
800#: (800) 249-4656
Tel: (416) 361-1010
Fax: (416) 361-9050
E-Mail: [email protected]
Web Site: www.afmcorp.com
Contact: Mr. Vito Curalli, VP Franchise Development
Multi-tiered hotel franchise organization, with representation across Canada. 41 PLAZA INN and limited properties comprising good rooms nationwide. Franchise offers marketing, training, advertising, loyalty programs and site selection.
Franchisor Background
Established: 1991
First Franchise: 1992
Franchise Units: 88
Company-Owned Units: 0
Total Units: 88
Distribution:
U.S. -- 0;
Canada -- 88;
International -- 0
-North America -- Operations in 8 Provinces
-States/Provinces with Greatest Density: 20 in ON, 12 in BC, 4 in PQ
Projected New Units Over Next 12 months: 8-10
Franchisee Qualifications: 5, 4, 1, 5, 1, 5
(Click here for an explanation)
Registered in Following Registration States: AB (Click here for an explanation)
Average Number of Employees: 0.4/Room; 80FT, 20PT (FT = Full Time, PT = Part Time)
Space Needs: NR SF; FS
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $1-7MM
Total Investment: $2-20MM
Average Total Investment: $11,000.0K
Minimum Net Worth: $Varies
Fees:
-Franchise: $35K
-Average Franchise Fee: $35.0K
-Royalty: 3%
-Average Royalty: 3.0%
-Advertising: 4%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 5/5/5/5
Passive Ownership: Allowed
Area Development Agreements: Yes/5
Sub-Franchising Contracts: No
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: NA
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association: CFA MEMBER
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 15
On-Going Support: A,B,C,D,E,G,H,I (Click here for an explanation)
Training: 3-5 Days On-Site.
Franchisor's Specific Expansion Plans
U.S.: No
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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