East Side Mario's
East Side Mario's
10 Kingsbridge Garden Cir., # 600
Mississauga, ON L5R 3K6 CANADA
800#: (800) 361-3111
Tel: (905) 568-0000
Fax: (905) 568-0080
E-Mail: [email protected]
Web Site: www.primerestaurants.com
Contact: Mr. Rick Stark, SVP Corporate Development
EAST SIDE MARIO'S offers quality food at affordable prices in a unique and fun atmosphere. The menu offering is 75% Italian, with a touch of American cuisine. EAST SIDE MARIO'S restaurants were inspired by the bustling energy of Manhattan's Lower East Side, otherwise known as 'Little Italy.' The d�cor is themed on the sights and sounds of New York and has been designed to appeal to a wide demographic group, including baby boomers, yong adults, teens and children.
Franchisor Background
Established: 1979
First Franchise: 1988
Franchise Units: 102
Company-Owned Units: 10
Total Units: 112
Distribution:
U.S. -- 6;
Canada -- 96;
International -- 0
-North America -- Operations in 5 States, 7 Provinces
-States/Provinces with Greatest Density: 69 in ON, 12 in PQ, 8 in AB
Projected New Units Over Next 12 months: 25
Franchisee Qualifications: 5, 3, 3, 2, 5, 5
(Click here for an explanation)
Registered in Following Registration States: NR
Average Number of Employees: 50 FT, 25 PT (FT = Full Time, PT = Part Time)
Space Needs: 5,327 SF; FS, SC, RM
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $300-400K
Total Investment: $850-1010K
Average Total Investment: $930.0K
Minimum Net Worth: $750K
Fees:
-Franchise: $50K
-Average Franchise Fee: $50.0K
-Royalty: 5%
-Average Royalty: 5.0%
-Advertising: 3%/1% Local
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/5/5
Passive Ownership: Discouraged
Area Development Agreements: No
Sub-Franchising Contracts: No
Expand In Territory: No
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: No
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association: CFA MEMBER
Franchisee Association / Member: Yes/Yes
Size Of Corporate Staff: 100
On-Going Support: B,C,D,E,H (Click here for an explanation)
Training: 6 Weeks in Store; 1 Week at Head Office.
Franchisor's Specific Expansion Plans
U.S.: No
Canada: All Canada
Overseas: No
Note: NR = No Response by Franchisor.
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