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Henry Ford OptimEyes
655 W. 13 Mile Rd.
Madison Heights, MI 48071
800#:
Tel: (248) 588-9300
Fax: (248) 588-3355
E-Mail: [email protected]
Web Site: www.optimeyes.com
Contact: Ms. Frances Marberry, Director of Franchising
Sale of primary vision care services and products to correct and improve vision. Three user vision correction centers for refractive surgery, sale of eye glasses and contact lenses.
Franchisor Background
Established: 1980
First Franchise: 1981
Franchise Units: 15
Company-Owned Units: 22
Total Units: 37
Distribution:
U.S. -- 37;
Canada -- 0;
International -- 0
-North America -- Operations in 1 State
-States/Provinces with Greatest Density: NR
Projected New Units Over Next 12 months: 5
Franchisee Qualifications: 5, 3, 5, 5, 5, 5
(Click here for an explanation)
Registered in Following Registration States: MI (Click here for an explanation)
Average Number of Employees: 5 FT, 2 PT (FT = Full Time, PT = Part Time)
Space Needs: 2,000 SF; FS, SD, SC, RM
(Click here for abbreviations)
Encourage Conversion: Yes
Financial Requirements
Cash Investment: $100K
Total Investment: $150-250K
Average Total Investment: $200.0K
Minimum Net Worth: $200K
Fees:
-Franchise: $10K
-Average Franchise Fee: $10.0K
-Royalty: 8%
-Average Royalty: 8.0%
-Advertising: 5%
Provide Earning Claim Statement: Yes
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Not Allowed
Area Development Agreements: Yes/10
Sub-Franchising Contracts: Yes
Expand In Territory: Yes
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: Yes
International Franchise Association:
Canadian Franchise Association:
Franchisee Association / Member: Yes
Size Of Corporate Staff: 25
On-Going Support: A,B,C,D,E,G,H,I (Click here for an explanation)
Training: 2 Weeks Roseville, MI; On-Going Field Training.
Franchisor's Specific Expansion Plans
U.S.: Michigan Only
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
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