Learning Express
Learning Express
29 Buena Vista St.
Devens, MA 01434
800#: (800) 924-2296
Tel: (978) 889-1000
Fax: (978) 889-1010
E-Mail: [email protected]
Web Site: www.learningexpress.com
Contact: Ms. Jessica Hopp, Marketing Assistant
Largest franchisor of specialty toy stores in the United states, currently operating in 20 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.
Franchisor Background
Established: 1987
First Franchise: 1990
Franchise Units: 111
Company-Owned Units: 0
Total Units: 111
Distribution:
U.S. -- 111;
Canada -- 0;
International -- 0
-North America -- Operations in 20 States
-States/Provinces with Greatest Density: 14 in MA, 6 in TX, 6 in NJ
Projected New Units Over Next 12 months: 38
Franchisee Qualifications: 4, 3, 2, 3, 2, 4
(Click here for an explanation)
Registered in Following Registration States: All Except HI (Click here for an explanation)
Average Number of Employees: 2 FT, 8-10 PT (FT = Full Time, PT = Part Time)
Space Needs: 3,000 SF; FS, SF, SC, RM
(Click here for abbreviations)
Encourage Conversion: NA
Financial Requirements
Cash Investment: $75-125K
Total Investment: $203-354K
Average Total Investment: $278.5K
Minimum Net Worth: $300K
Fees:
-Franchise: $30K
-Average Franchise Fee: $30.0K
-Royalty: 5%
-Average Royalty: 5.0%
-Advertising: 2%
Provide Earning Claim Statement: No
Terms of Contract
Term of Contract (Years): 10/5
Passive Ownership: Discouraged
Area Development Agreements: Yes/10
Sub-Franchising Contracts: No
Expand In Territory: NR
Franchisor Support and Training Provided
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Financial Assistance: Yes(I)
Cooperative Advertising: No
International Franchise Association: IFA MEMBER
Canadian Franchise Association:
Franchisee Association / Member: No
Size Of Corporate Staff: 12
On-Going Support: C,D,E,F,G,H,I (Click here for an explanation)
Training: 1 Week Brookline, MA; 1 Week Sunnyvale, CA; 1 Week Dallas, TX.
Franchisor's Specific Expansion Plans
U.S.: All United States
Canada: No
Overseas: No
Note: NR = No Response by Franchisor.
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