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A & W has been a successful, all-American icon for more than 80 years. Since repositioning A & W as the home of 'All American Food' with a menu of burgers, hot dogs, coney dogs, french fries, onion rings, and our signature A & W Root Beer and Root Beer floats, we have entered the ranks of the most rapidly growing quick-service restaurants in the world. Opportunities to develop are now even greater with our new co-branded restaurants that combine A & W and our sister brand, LONG JOHN SILVER'S.
Franchisor Background
Year Established: 1919
Franchising Since: 1925
Operating Units: |
| Franchised Units: | 627 | | 100% | | |
| Company-Owned Units: | 0 | | 0% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 627 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 485 | | 100% | | In 48 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 485 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, Alberta
Financial Requirements
Investment: |
| Minimum Net Worth: | $1MM |
| Cash Investment: | $ |
| Total Investment: | $1.0-1.6MM |
| Average Total Investment: | $1300K |
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Fees: |
| Initial Franchise Fee: | $30-50K |
| Average Franchise Fee: | $40K |
| On-Going Royalty: | 6% Gr. Receipts |
| Average Royalty: | 6% |
| Advertising Fee: | 4% Gr. Rec. |
Average Number of Employees: 50-60 Total Full-time, 50-60 Total Part-time
Space Needs (in square footage): 1,200+
Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites: Non-Traditional
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 300 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 3 |
| Formal Education: | 4 |
| Psychological Profile: | 5 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | 2 |
| Asian-American: | 30 |
| Hispanic: | 20 |
| Native American: | 3 |
| Other: | 100, Arabic/Indian |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | Year(s) |
| Passive Ownership: | Allowed |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 300
| U.S.: | Yes, All United States |
| Canada: | No |
| Overseas: | Yes, All Countries |
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