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Carlson Hotels Worldwide is one of the world's major hotel companies, encompassing five brands and operating in more than 995 locations in 74 countries. Brands include: Regent International Hotels, Radisson Hotels & Resorts, Park Plaza Hotels & Resorts, Country Inns & Suites by Carlson, and Park Inn Hotels. These operations include most of the major segments in the hotel industry, ranging from luxury to limited service.
Franchisor Background
Year Established: 1938
Franchising Since: 1938
Operating Units: |
| Franchised Units: | 958 | | 96.3% | | |
| Company-Owned Units: | 37 | | 3.7% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 995 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 592 | | 59.5% | | In 43 States |
| Canada: | 39 | | 3.9% | | In 7 Canadian Provinces |
| International: | 364 | | 36.6% | | In 72 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 995 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Minnesota | 51 | | 2. Georgia | 43 | | 3. Wisconsin | 39 |
Registered in Following Registration States:
Financial Requirements
Investment: |
| Minimum Net Worth: | $N/A |
| Cash Investment: | $1-20MM |
| Total Investment: | $3-100MM |
| Average Total Investment: | $51500K |
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Fees: |
| Initial Franchise Fee: | $35K-75K |
| Average Franchise Fee: | $50K |
| On-Going Royalty: | 4-5% |
| Average Royalty: | 4% |
| Advertising Fee: | 2-2.5% |
Average Number of Employees: Varies Full-time, Varies Part-time
Space Needs (in square footage):
Preferred Sites:
Other Sites:
Encourage Conversions? Not Applicable
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 0 |
| Site Selection Assistance? | No |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. A hotel site | varies | | 2. Minneapolis, MN | 5 Days |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 5 |
| Formal Education: | 3 |
| Psychological Profile: | 5 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | 4 |
| Asian-American: | 233 |
| Hispanic: | 3 |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Equipment Financing, Franchise Fee, Financing Referrals, Mentoring |
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Terms of Contract
| Term of Initial Contract: | 15-20 Year(s) |
| Term of Renewal Period: | NR Year(s) |
| Passive Ownership: | Allowed |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
Projected New Units Over Next 12 months: NR
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, All |
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