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We're a cutting edge chain of price-value family hair care salons with over 400 locations across Canada and the US. Since 1980, we've built a strong, growing base of loyal customers -- over 6 million last year alone. And you don't even have to have any hair experience or become a stylist. We'll provide all the training, tools and on-going support you'll need to manage your thriving salon business. At First Choice Haircutters, our philosophy is simple: your success is our success.
Franchisor Background
Year Established: 1980
Franchising Since: 1982
Operating Units: |
| Franchised Units: | 183 | | 41.2% | | |
| Company-Owned Units: | 261 | | 58.8% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 444 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 92 | | 20.6% | | In 3 States |
| Canada: | 354 | | 79.4% | | In 10 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 446 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Florida | 50 | | 2. Ohio | 40 | | 3. Ontario | 246 |
Registered in Following Registration States:
Financial Requirements
Investment: |
| Minimum Net Worth: | $300K + 100K Liquid Assets |
| Cash Investment: | $109.5K-169.5K |
| Total Investment: | $96-167K |
| Average Total Investment: | $131K |
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Fees: |
| Initial Franchise Fee: | $22.5K |
| Average Franchise Fee: | $22K |
| On-Going Royalty: | 5-7% |
| Average Royalty: | 6% |
| Advertising Fee: | 3% |
Average Number of Employees: 5-7 Full-time, 2-4 Part-time
Space Needs (in square footage): 800-1,000
Preferred Sites:
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | Yes |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 20 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Indirect |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Classroom | 1 Week | | 2. On-Site | 10 Days or more | | 3. Staff Refresher | Annual |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 3 |
| Specific Industry Experience: | 3 |
| Formal Education: | 3 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 3 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 5 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 3 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 36
| U.S.: | Yes |
| Canada: | Yes, All Canada except Quebec |
| Overseas: | No |
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