|
FRIENDLY'S is a full-service restaurant chain with ice cream a key point of difference. FRIENDLY'S has experienced growth in every year since 2000. The franchisee will receive support, including training, marketing, site selection, restaurant openings and on-going operational assistance.
Franchisor Background
Year Established: 1935
Franchising Since: 1997
Operating Units: |
| Franchised Units: | 206 | | 39.6% | | |
| Company-Owned Units: | 314 | | 60.4% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 520 | | 100% | | |
| |
Geographic Distribution: |
| U.S.: | 520 | | 100% | | In 16 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 520 | | 100% | | |
| |
North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Massachusetts | 122 | | 2. New York | 115 | | 3. Pennsylvania | 66 |
Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, New York, Rhode Island, Virginia
Financial Requirements
Investment: |
| Minimum Net Worth: | $1.5MM-650Liq |
| Cash Investment: | $400-500K |
| Total Investment: | $499K-1.94MM |
| Average Total Investment: | $1469K |
| |
Fees: |
| Initial Franchise Fee: | $30-35K |
| Average Franchise Fee: | $32K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | 3% |
Average Number of Employees: 40 Full-time, 35 Part-time
Space Needs (in square footage): 4,500
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 325 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | No |
| |
Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
| |
On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | At Additional Cost |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | At Additional Cost |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | At Additional Cost |
| 800 Telephone Hotline: | Not Applicable |
| |
Training: |
| 1. Corporate Training Center | 12 Weeks |
|
|
Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
| |
| Financial Net Worth: | N/A |
| General Business Experience: | N/A |
| Specific Industry Experience: | N/A |
| Formal Education: | N/A |
| Psychological Profile: | N/A |
| Personal Interview(s): | N/A |
| |
| |
Minority Representation
Units Owned by Minorities: |
| African-American: | 1 |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | 10 |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
| |
| |
Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 10-20 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 10
| U.S.: | Yes, SE, NE, Mid-Atlantic |
| Canada: | No |
| Overseas: | No |
|
Franchise News