|
Fast-casual "Maui-Mex" restaurant featuring Mexican Foods created by internationally recognized chef Mark Ellmao, using pineapple and lime juice marinade with island spices. Char-grilled chicken, steak, and lean beef burritos topped with unique salsas is our mainstay. This food experience is like a vacation in Maui.
Franchisor Background
Year Established: 1993
Franchising Since: 1998
Operating Units: |
| Franchised Units: | 4 | | 33.3% | | |
| Company-Owned Units: | 8 | | 66.7% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 12 | | 100% | | |
| |
Geographic Distribution: |
| U.S.: | 12 | | 100% | | In 2 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 12 | | 100% | | |
| |
North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Georgia | 3 | | 2. Hawaii | 8 |
Registered in Following Registration States: California, Florida, Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $300K |
| Cash Investment: | $60-125K |
| Total Investment: | $180-375K |
| Average Total Investment: | $278K |
| |
Fees: |
| Initial Franchise Fee: | $20K |
| Average Franchise Fee: | $20K |
| On-Going Royalty: | 6% |
| Average Royalty: | 6% |
| Advertising Fee: | 4% |
Average Number of Employees: 4 Full-time, 10 Part-time
Space Needs (in square footage): 2,000
Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites: Open Air
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 6 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Direct |
| |
Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
| |
On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | At Additional Cost |
| 800 Telephone Hotline: | Included in Fees |
| |
Training: |
| 1. Atlanta, GA | 160 Hours |
|
|
Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
| |
| Financial Net Worth: | 4 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 3 |
| Formal Education: | 3 |
| Psychological Profile: | 4 |
| Personal Interview(s): | 4 |
| |
| |
Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
| |
| |
Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 20 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | Yes |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 20
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, All Countries |
|
