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SLUMBERLAND is a home furnishings specialty retailer, featuring name-brand mattresses, sleep sofas, reclining chairs, sofas and chairs, daybeds and related bedroom furniture. SLUMBERLAND is a market-driven retailer that outpaces national averages in sales/SF and gross margins.
Franchisor Background
Year Established: 1967
Franchising Since: 1978
Operating Units: |
| Franchised Units: | 68 | | 66% | | |
| Company-Owned Units: | 35 | | 34% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 103 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 103 | | 100% | | In 7 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 103 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Iowa | 12 | | 2. Minnesota | 33 | | 3. South Dakota | 8 |
Registered in Following Registration States: Illinois, Minnesota, North Dakota, South Dakota, Wisconsin
Financial Requirements
Investment: |
| Minimum Net Worth: | $ |
| Cash Investment: | $100-300K |
| Total Investment: | $442.5K-1.7MM |
| Average Total Investment: | $1071K |
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Fees: |
| Initial Franchise Fee: | $12.5K |
| Average Franchise Fee: | $12K |
| On-Going Royalty: | 3% |
| Average Royalty: | 3% |
| Advertising Fee: | 2% |
Average Number of Employees: 4 Full-time, 2 Part-time
Space Needs (in square footage): 15,000
Preferred Sites: Free-standing Building, Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | N/A |
| Site Selection Assistance? | No |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | At Additional Cost |
| Field Training: | At Additional Cost |
| Initial Store Opening: | Not Applicable |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | At Additional Cost |
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Training: |
| 1. Headquarters | 3 Days | | 2. On-Site | 2 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | N/A |
| General Business Experience: | N/A |
| Specific Industry Experience: | N/A |
| Formal Education: | N/A |
| Psychological Profile: | N/A |
| Personal Interview(s): | N/A |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 8
| U.S.: | Yes, Central Midwest |
| Canada: | No |
| Overseas: | No |
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Franchise News