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SONIC DRIVE-INS offer made-to-order hamburgers and other sandwiches, and feature signature items, such as extra-long cheese coneys, hand-breaded onion rings, tater tots, fountain favorites, including cherry limeades, slushes and a full ice-cream dessert menu.
Franchisor Background
Year Established: 1953
Franchising Since: 1959
Operating Units: |
| Franchised Units: | 2,850 | | 82% | | |
| Company-Owned Units: | 625 | | 18% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 3,475 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 3,468 | | 99.8% | | In 37 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 7 | | 0.2% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 3,475 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Oklahoma | 234 | | 2. Tennessee | 191 | | 3. Texas | 739 |
Registered in Following Registration States: California, Florida, Illinois, Oregon, Virginia, Washington, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $2MM |
| Cash Investment: | $434-545K |
| Total Investment: | $900K-2.2MM |
| Average Total Investment: | $1550K |
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Fees: |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 1-5% |
| Average Royalty: | 3% |
| Advertising Fee: | 4% |
Average Number of Employees: 35 Full-time, 0 Part-time
Space Needs (in square footage): 1,450
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? No
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 210 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Indirect |
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Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Oklahoma City, OK | 1 Week | | 2. Local Market | 11 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 5 |
| Formal Education: | 2 |
| Psychological Profile: | 2 |
| Personal Interview(s): | 4 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 0 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 185
| U.S.: | Yes, SW, SE, West, Midwest |
| Canada: | No |
| Overseas: | Yes, Mexico, Puerto Rico |
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Franchise News