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WORLD CLASS ATHLETE offers a unique, specialty sporting goods concept. Product mix concentrates on athletic footwear, running, tennis and swimwear. Emphasis on race sponsorship, training programs and custom fitting. All major lines of footwear, accessories, warm-up suits and bags. Custom re-soling at Company-owned distribution centers. Founded by world class athlete Jeff Bond.
Franchisor Background
Year Established: 1976
Franchising Since: 1977
Operating Units: |
| Franchised Units: | 42 | | 77.8% | | |
| Company-Owned Units: | 12 | | 22.2% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 54 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 41 | | 75.9% | | In 15 States |
| Canada: | 9 | | 16.7% | | In 2 Canadian Provinces |
| International: | 4 | | 7.4% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 54 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. California | 25 | | 2. Kentucky | 7 | | 3. Washington | 8 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Michigan, Minnesota, New York, Oregon, Washington, Wisconsin, Alberta
Financial Requirements
Investment: |
| Minimum Net Worth: | $250K |
| Cash Investment: | $90K |
| Total Investment: | $150K |
| Average Total Investment: | $150K |
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Fees: |
| Initial Franchise Fee: | $22K |
| Average Franchise Fee: | $22K |
| On-Going Royalty: | 6% |
| Average Royalty: | 6% |
| Advertising Fee: | 2% |
Average Number of Employees: 2 Full-time, 4 Part-time
Space Needs (in square footage): N/A
Preferred Sites: Free-standing Building, Strip Center, Regional Mall
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 12 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Direct |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | At Additional Cost |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | At Additional Cost |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Not Applicable |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Headquarters | 3 Weeks | | 2. On-Site | 2 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 4 |
| Formal Education: | 2 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 15 Year(s) |
| Term of Renewal Period: | 15 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | Yes |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
Projected New Units Over Next 12 months: 14
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, Europe, U.K., Australia, New Zealand |
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