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ERA Franchise Systems
A network of approximately 2,600 offices and approximately 32,000 brokers and sales associates in the U. S. and 49 other countries and territories. As the innovator of the popular ERA® Sellers Security® Plan and the ERA® Answers Book, ERA Real Estate has been developing quality products and services to members and consumers alike since 1971.
Franchisor Background
Year Established:
1971
Franchising Since:
1972
Operating Units:
Franchised Units:
6,588
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
6,588
100%
Geographic Distribution:
U.S.:
925
33.5%
In 50 States
Canada:
0
0%
In 0 Canadian Provinces
International:
1,837
66.5%
In 50 Foreign Countries
______
_____
Total:
2,762
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
95
2. Florida
100
3. New York
64
Registered in Following Registration States:
California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$75K
Cash Investment:
$Varies
Total Investment:
$47-210K
Average Total Investment:
$129K
Fees:
Initial Franchise Fee:
$25K
Average Franchise Fee:
$16K
On-Going Royalty:
NR
Average Royalty:
1%
Advertising Fee:
2%
Average Number of Employees:
Varies Full-time, 0 Part-time
Space Needs (in square footage):
1,000
Preferred Sites:
Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
52
Site Selection Assistance?
No
Lease Negotiation Assistance?
No
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
