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Alamo Drafthouse Cinemas
 

The first Alamo Drafthouse Cinema opened its doors in 1997. A unique combination of movie theater and restaurant, the Alamo shows the best first-run and independent films and offers an extensive menu of fresh, handmade dishes and a wide selection of beer and wine. Entertainment Weekly voted the Alamo, "The number one theater in the country, doing it right". Come join the Alamo team!

Franchisor Background

Year Established:

  1997

Franchising Since:

  2003

Operating Units:

Franchised Units:4 57.1%  
Company-Owned Units:3 42.9%  
 ______ _____  
Total Operating Units:7 100%  
 

Geographic Distribution:

U.S.:7 100% In 1 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:7 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Texas7

Registered in Following Registration States:

   California, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$1MM
Cash Investment:$1.25-2.25MM
Total Investment:$1.6MM
Average Total Investment:$1625K
 

Fees:

Initial Franchise Fee:$75K
Average Franchise Fee:$75K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:1%

Average Number of Employees:

   7 Full-time, 60 Part-time

Space Needs (in square footage):

   28

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:8
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases
Other Marketing Support:Pre-Show Media
 

On-Going Support:

Central Data Processing:At Additional Cost
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:At Additional Cost
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Austin, TXFour weeks
2. On-siteTwo weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:4
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 5 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   3
U.S.:Yes, Continental US
Canada:No
Overseas:No
 
 
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