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California Crisp Café
 

California Crisp Café was established in 1979 with the mission to provide delicious, healthy food made to order, using fresh ingredients, in a fast service format. We have grown to fourteen stores located in regional shopping centers and food courts that span from San Diego, California to Portland, Oregon. Our menu features savory sandwiches and our signature specialty salads, which are assembled and tossed to order with delicious house made dressings. Our wraps are made with fresh lahvosh and our panini sandwiches are served on freshly baked ciabatta. Both are served with our famous jumbo potato chips that are made on the premises to complete the perfect meal.

Franchisor Background

Year Established:

  1979

Franchising Since:

  2009

Operating Units:

Franchised Units:1 6.7%  
Company-Owned Units:14 93.3%  
 ______ _____  
Total Operating Units:15 100%  
 

Geographic Distribution:

U.S.:15 100% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:15 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California14
2. Oregon1

Registered in Following Registration States:

   California, Oregon

Financial Requirements

Investment:

Minimum Net Worth:$200K
Cash Investment:$200K
Total Investment:$250K - $1.2MM
Average Total Investment:$350K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:.5 - 2.5%

Average Number of Employees:

   5 Full-time, 0 Part-time

Space Needs (in square footage):

   1,500 - 2,000; 600 - 800 (Food Court)

Preferred Sites:

   Storefront

Other Sites:

   Airport, College, Food Court

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:3
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Coupons/rebates, Emails, Trade Show Exhibits
Additional Services:Grand Opening, In-house Marketing
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:At Additional Cost
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Not Applicable
800 Telephone Hotline:Not Applicable
 

Training:

1. At local location2-4 weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:4
Specific Industry Experience:4
Formal Education:2
Psychological Profile:2
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:2 Terms - 5 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   5
U.S.:Yes, All U.S.
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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