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COUNTRY KITCHEN INTERNATIONAL, rated the # 1 family dining restaurant franchise, develops, operates and franchises COUNTRY KITCHEN RESTAURANTS, one of the most aggressive and growth-oriented family dining chains in the U. S. They have developed an outstanding reputation for the depth of their support system at all levels.
Franchisor Background
Year Established: 1939
Franchising Since: 1965
Operating Units: |
| Franchised Units: | 117 | | 80.7% | | |
| Company-Owned Units: | 28 | | 19.3% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 145 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 145 | | 100% | | In 26 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 145 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Minnesota | 21 | | 2. Missouri | 23 | | 3. Wisconsin | 42 |
Registered in Following Registration States:
Financial Requirements
Investment: |
| Minimum Net Worth: | $300K |
| Cash Investment: | $150-300K |
| Total Investment: | $670K - 1.6MM |
| Average Total Investment: | $1121K |
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Fees: |
| Initial Franchise Fee: | $40K |
| Average Franchise Fee: | $40K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | Up to 3% |
Average Number of Employees: 20 Full-time, 20 Part-time
Space Needs (in square footage): N/A
Preferred Sites: Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites: Casino
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 26 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | No |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Training Location, varies by region | 6 to 10 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 5 |
| Formal Education: | 3 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 4 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 20/5/5 Year(s) |
| Term of Renewal Period: | Year(s) |
| Passive Ownership: | Allowed |
| Area Development Agreements? | Yes, for 0 Year(s) |
| Sub-Franchising Contracts? | Yes |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months:
| U.S.: | Yes, All United States |
| Canada: | No |
| Overseas: | No |
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