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DirectBuy offers consumers the unparalleled opportunity to buy merchandise at manufacturer's invoice cost. Our hundreds of thousands of members purchase directly from more than 700 manufacturers. No mark-up, no middleman, no kidding. DirectBuy franchise owners enroll members through our time-tested marketing system and service these members with the support of more than 300 specialists at the DirectBuy Corporate Support Center.
Franchisor Background
Year Established:
1971
Franchising Since:
1972
Operating Units:
Franchised Units:
119
98.3%
Company-Owned Units:
2
1.7%
______
_____
Total Operating Units:
121
100%
Geographic Distribution:
U.S.:
121
84.6%
In 25 States
Canada:
22
15.4%
In 4 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
143
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
14
2. Florida
11
3. New York
10
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$500K
Cash Investment:
$105K-237K
Total Investment:
$0K
Average Total Investment:
$943K
Fees:
Initial Franchise Fee:
$75K-155K
Average Franchise Fee:
$115K
On-Going Royalty:
22%
Average Royalty:
22%
Advertising Fee:
NA
Average Number of Employees:
12 Full-time, 2 Part-time
Space Needs (in square footage):
8,000-12,000
Preferred Sites:
Other Sites:
Business Park
Encourage Conversions?
Not Applicable
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
No
Size of Corporate Staff:
500
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Direct
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Direct Mailers, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos