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FOLIAGE DESIGN SYSTEMS is one of the largest interior plant maintenance companies in the U. S., according to Interiorscape Magazine. FOLIAGE DESIGN franchisees learn the business from the ground up in an intensive training program followed by training sessions in the field. Franchisees are taught design, sales and maintenance of interior foliage plants.
Franchisor Background
Year Established: 1971Franchising Since: 1980
Operating Units: Franchised Units: 38 92.7% Company-Owned Units: 3 7.3% ______ _____ Total Operating Units: 41 100% Geographic Distribution: U.S.: 41 100% In 18 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 41 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Florida 13 2. Mississippi 3 3. South Carolina 4
Registered in Following Registration States: California, Florida, Maryland, Virginia Financial Requirements
Investment: Minimum Net Worth: $ Cash Investment: $20K Total Investment: $44-64K Average Total Investment: $50K Fees: Initial Franchise Fee: $20K/min.pop.400,000 Average Franchise Fee: $21K On-Going Royalty: 6% Average Royalty: 6% Advertising Fee: 0%
Average Number of Employees: 4 Full-time, 2 Part-timeSpace Needs (in square footage): 200Preferred Sites: Other Sites: Greenhouse, WarehouseEncourage Conversions? NoEarnings Claims Provided? NoListed in the SBA Registry? NoSupport and Training
International Franchise Association: No Canadian Franchise Association: No Franchisee Association/Member: No Size of Corporate Staff: 8 Site Selection Assistance? Yes Lease Negotiation Assistance? No Financial Assistance? No Marketing Support: Co-Op Advertising: No National Advertising: No Regional Advertising: No Local Advertising: No Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Included in Fees Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Not Applicable Inventory Control: Included in Fees Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Headquarters 8-10 Days 2. Field 3-5 Days
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 4 General Business Experience: 5 Specific Industry Experience: 3 Formal Education: 3 Psychological Profile: 1 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 10 Year(s) Term of Renewal Period: Year(s) Passive Ownership: Allowed, But Discouraged Area Development Agreements? Yes, for 1 Year(s) Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 3
U.S.: Yes, All United States Canada: Yes, All Canada Overseas: Yes, Europe, Asia, Mexico, South America
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