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FRESH CITY, one of Nation's Restaurant News' 'Hot Concept' award winners, 'Ones to Watch' by QSR Magazine and 'Keepin' it Fresh' by Chain Leader, provides comfortable Fast, Fresh, Casual and Fresh Fusion cuisine. Several cooking and fusion stations provide guests with an international diversity of menu offerings, including hot and cold wraps, Asian noodles, salads, distinct sandwiches, smoothies, lattes and more - to dine in, take out or have catered.
Franchisor Background
Year Established: 1998
Franchising Since: 2003
Operating Units: |
| Franchised Units: | 9 | | 50% | | |
| Company-Owned Units: | 9 | | 50% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 18 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 18 | | 100% | | In 3 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 18 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Connecticut | 2 | | 2. Massachusetts | 13 | | 3. New Hampshire | 1 |
Registered in Following Registration States: Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Wisconsin
Financial Requirements
Investment: |
| Minimum Net Worth: | $3.5MM |
| Cash Investment: | $726K-1.1MM |
| Total Investment: | $1.75-3MM |
| Average Total Investment: | $2375K |
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Fees: |
| Initial Franchise Fee: | $25K |
| Average Franchise Fee: | $25K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 1.5% + 1.5% |
Average Number of Employees: 5 Full-time, 10-20 Part-time
Space Needs (in square footage): 3,000-3,500
Preferred Sites: Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 12 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | Yes |
| Regional Advertising: | Yes |
| Local Advertising: | No |
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Needham, MA | 9 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 4 |
| Formal Education: | 4 |
| Psychological Profile: | 1 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
Projected New Units Over Next 12 months: 5
| U.S.: | Yes, NY, NJ, PA, CT, IL, SE, Mid-Atlantic |
| Canada: | No |
| Overseas: | No |
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