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Guardsman FurniturePro
 

Partner and profit with a world leader. As a business unit of Lilly Industries, the largest manufacturer of furniture finishes in N. America, GUARDSMAN WOODPRO is the premier choice of residential and commercial customers alike for furniture repair and refinishing services. Lilly has been involved in the furniture industry for 130 years, supplying finishes, furniture care products and now furniture repair services. If you want to be in the furniture business, you want to be with us.

Franchisor Background

Year Established:

  1865

Franchising Since:

  1994

Operating Units:

Franchised Units:123 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:123 100%  
 

Geographic Distribution:

U.S.:110 89.4% In 36 States
Canada:13 10.6% In 2 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:123 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Michigan9
2. Ohio6
3. Texas6

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$50K
Cash Investment:$10-25K
Total Investment:$7-25K
Average Total Investment:$15K
 

Fees:

Initial Franchise Fee:$7K
Average Franchise Fee:$7K
On-Going Royalty:Fixed
Average Royalty:-1%
Advertising Fee:Fixed

Average Number of Employees:

   1-3 Full-time, 1-2 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Home-based

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:Yes
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:80
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Grand Rapids, MI2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:4
Formal Education:3
Psychological Profile:5
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   36
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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