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MAX & ERMA'S RESTAURANTS is famous for gourmet burgers, overstuffed sandwiches, homemade pasta dishes, chargrilled chicken specialties, super salads and taste-tempting munchies. Friendly service and a casual atmosphere make MAX & ERMA'S a fun, unique place to take friends and family. We work hard every day to help our guests enjoy their total dining experience so they can't wait to come back. And, we believe that experience starts with our food. We use only the freshest, highest-quality ingredients.
Franchisor Background
Year Established: 1972
Franchising Since: 1997
Operating Units: |
| Franchised Units: | 22 | | 22% | | |
| Company-Owned Units: | 78 | | 78% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 100 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 100 | | 100% | | In 11 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 100 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Michigan | 13 | | 2. Ohio | 44 | | 3. Pennsylvania | 11 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment: |
| Minimum Net Worth: | $3MM |
| Cash Investment: | $400-500K |
| Total Investment: | $800K-2.7MM |
| Average Total Investment: | $1750K |
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Fees: |
| Initial Franchise Fee: | $40K |
| Average Franchise Fee: | $40K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | 2% |
Average Number of Employees: 40 Full-time, 50 Part-time
Space Needs (in square footage): 5,500-6,250
Preferred Sites: Free-standing Building, Regional Mall
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 75 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Not Applicable |
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Training: |
| 1. Manager Training | 14 Weeks | | 2. Staff Training | 2-6 Weeks | | 3. Opening Training | 2-3 Week |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 4 |
| Formal Education: | 2 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 10
| U.S.: | Yes, All United States |
| Canada: | No |
| Overseas: | No |
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