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One of America's Top 100 Franchise Opportunities! (as listed in Bond's Top 100 Franchises, 2004 and 2006). We create beautiful living spaces for our customers. Picture an elegant home office that converts into an extra bedroom. With our professionally installed Murphy bed and custom-designed office, it can happen. With us, you can fashionably design closets, entertainment centers, utility rooms and garages and turn spare bedrooms into multi-purpose rooms.

Franchisor Background

Year Established:

  1989

Franchising Since:

  1993

Operating Units:

Franchised Units:40 90.9%  
Company-Owned Units:4 9.1%  
 ______ _____  
Total Operating Units:44 100%  
 

Geographic Distribution:

U.S.:44 100% In 15 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:44 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida22
2. South Carolina4
3. Texas4

Registered in Following Registration States:

   California, Florida, Illinois, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$150K
Cash Investment:$40-60K
Total Investment:$133-203K
Average Total Investment:$168K
 

Fees:

Initial Franchise Fee:$29.5-22K
Average Franchise Fee:$27K
On-Going Royalty:4.5%
Average Royalty:4%
Advertising Fee:2.5%

Average Number of Employees:

   3 Full-time, 1 Part-time

Space Needs (in square footage):

   1,400-2,000

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:55
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Headquarters Clearwater, FL12 Days
2. On-Site6 Days
3. Free Ongoing
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:1
Formal Education:3
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:1
Hispanic:2
Native American:1
Other:0
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 10 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   12
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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