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Since 1958, Perkins Restaurant & Bakery has offered quality, tasty, affordable food for breakfast, lunch and dinner. Our brand heritage and ability to adapt to trends make Perkins a leader in the family dining segment. We are seeking experienced restaurants operators to meet our expansion goals in key markets across the country. We provide professional support services in training, design & construction, marketing, operations, quality assurance and R&D.
Franchisor Background
Year Established:
1958
Franchising Since:
1965
Operating Units:
Franchised Units:
316
66%
Company-Owned Units:
163
34%
______
_____
Total Operating Units:
479
100%
Geographic Distribution:
U.S.:
299
94.6%
In 34 States
Canada:
17
5.4%
In 4 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
316
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
59
2. Minnesota
76
3. Pennsylvania
53
Registered in Following Registration States:
Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, South Dakota, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$1.5M
Cash Investment:
$500K
Total Investment:
$1.2-2.6M
Average Total Investment:
$1600K
Fees:
Initial Franchise Fee:
$20K
Average Franchise Fee:
$20K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
3%
Average Number of Employees:
6 Full-time, 64 Part-time
Space Needs (in square footage):
5,000
Preferred Sites:
Free-standing Building, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
No
Size of Corporate Staff:
0
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
No
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Coupons/rebates, Promotional Items, Radio Ads, Site Signs, Television Ads
Additional Services:
Grand Opening, In-house Marketing, Press Releases
Other Marketing Support:
None Specified
On-Going Support:
Central Data Processing:
Not Applicable
Central Purchasing:
Not Applicable
Field Operation Evaluation:
Included in Fees
Field Training:
Included in Fees
Initial Store Opening:
Included in Fees
Inventory Control:
Included in Fees
Franchisee Newsletter:
Not Applicable
Regional or National Meetings:
At Additional Cost
800 Telephone Hotline:
Included in Fees
Training:
1. Management Team Training at Various Locations
Varies
2. University of Perkins at Various Location
Varies
3. New Product Roll Out Training in Franchisee's Loca
