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POPEYES CHICKEN & BISCUITS, the world's second-largest chicken chain, is owned by AFC Enterprises, Inc., one of the world's largest restaurant parent companies and the winner of the 1997 MUFSO Operator of the Year and Golden Chain awards. POPEYES is famous for its New Orleans-style chicken, buttermilk biscuits and signature side items. The brand name has a presence in 41 states and 20 countries worldwide. 1
Franchisor Background
Year Established: 1972
Franchising Since: 1973
Operating Units: |
| Franchised Units: | 1,725 | | 95.6% | | |
| Company-Owned Units: | 80 | | 4.4% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 1,805 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 1,490 | | 84.7% | | In 41 States |
| Canada: | 12 | | 0.7% | | In 2 Canadian Provinces |
| International: | 257 | | 14.6% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 1,759 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $1.2MM |
| Cash Investment: | $250-750K |
| Total Investment: | $1.2-1.5MM |
| Average Total Investment: | $1350K |
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Fees: |
| Initial Franchise Fee: | $20K |
| Average Franchise Fee: | $20K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 3% |
Average Number of Employees: 15-25 Full-time, 25 Part-time
Space Needs (in square footage): 2,200
Preferred Sites: Free-standing Building, Strip Center, Regional Mall
Other Sites: Airport, University
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | N/A |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Direct |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Atlanta, GA | 4 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 5 |
| Formal Education: | 3 |
| Psychological Profile: | N/A |
| Personal Interview(s): | 3 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 120
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, All Countries |
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