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Red Roof Inns
 

Red Roof Inn was incorporated by founder James R. Trueman in 1972. Its first Inn opened in Columbus, Ohio, with a single room rate of $8.50 in 1973. Today, Red Roof Inn has more than 325 locations, serves millions of guests each year and employs over 6,000 people. Over the last 30 years, the lodging company's commitment to quality growth has contributed to the creation of the Red Roof Inn identity, which represents value, consistency, and excellent service. Red Roof Inn will continue to grow through franchising, acquisitions and new development.

Franchisor Background

Year Established:

  1972

Franchising Since:

  1996

Operating Units:

Franchised Units:128 36.7%  
Company-Owned Units:221 63.3%  
 ______ _____  
Total Operating Units:349 100%  
 

Geographic Distribution:

U.S.:349 100% In 43 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:349 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida22
2. Ohio35
3. Texas21

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$1.5MM
Cash Investment:$100-500K
Total Investment:$2.7-3.1MM
Average Total Investment:$2900K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:4.5%
Average Royalty:4%
Advertising Fee:4%

Average Number of Employees:

   2-4 Full-time, 4-10 Part-time

Space Needs (in square footage):

   15,000+

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:130
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:Owner's Orientation, Manager's Orientation
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:At Additional Cost
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:At Additional Cost
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Columbus, OH for Owner's Orientatio2 Days
2. Columbus, OH for Manager Orientation2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:1
Formal Education:1
Psychological Profile:1
Personal Interview(s):3

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:74%
Hispanic:0
Native American:0
Other:0
Specific Minority:We sponsor several minority organizations which undertake to provide access to qualified minority franchisee candidates, including the International Franchise Association's (IFA) Minorities in Franchising Committee, Asian American Hotel Owners Assoc. (AAHOA), National Minority Franchising Initiative (NMFI) and the National Assoc. of Black Hotel Owners, Operators and Developers ( NABHOOD). We will continue sponsoring those organizations that are effective in recruiting qualified minority candidates.

Terms of Contract

Term of Initial Contract:15/20 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:No
 
 
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