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Rita's Italian Ice
 

Rita's is the largest Italian Ice chain in the nation. With a 25 year proven business model, Rita's offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati as well as its signature Misto and Blendini creations.

Franchisor Background

Year Established:

  1984

Franchising Since:

  1989

Operating Units:

Franchised Units:549 99.8%  
Company-Owned Units:1 0.2%  
 ______ _____  
Total Operating Units:550 100%  
 

Geographic Distribution:

U.S.:550 100% In 23 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:550 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Maryland80
2. New Jersey108
3. Pennsylvania228

Registered in Following Registration States:

   Illinois, Indiana, Maryland, New York, Rhode Island, Virginia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$75K
Total Investment:$198.4K-385.4K
Average Total Investment:$292K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:6.5%
Average Royalty:6%
Advertising Fee:2.5%

Average Number of Employees:

   2 Full-time, 15 Part-time

Space Needs (in square footage):

   1,000-1,200

Preferred Sites:

   Strip Center

Other Sites:

   Transportation Centers & Universities

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:80
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:Yes
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Corporate Office10 Days
2. On-Site4 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:3
Formal Education:3
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:11.7%
Asian-American:3.6%
Hispanic:1.5%
Native American:0%
Other:1.6%
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. We are active participants in IFA's Minority Fran.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   30
U.S.:Yes, East of Mississippi
Canada:No
Overseas:No
 
 
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