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ROY ROGERS is a quick-service restaurant that is a "cut above" fast food, with a cult-like following. Our concept focuses on quality, variety and choice, targeted primarily for an adult audience.Our favorite foods include the "Big Three" - roast beef, chicken and burgers. Our "Choose Any Side" option includes french fries, baked and mashed potatoes, cole slaw, tossed salad and baked beans. The ROY ROGERS Fixin's Bar includes multiple complimentary condiments. Guests customize their own sandwiches.
Franchisor Background
Year Established: 1968
Franchising Since: 2003
Operating Units: |
| Franchised Units: | 36 | | 69.2% | | |
| Company-Owned Units: | 16 | | 30.8% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 52 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 52 | | 100% | | In 9 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 52 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Maryland | 18 | | 2. New Jersey | 8 | | 3. New York | 10 |
Registered in Following Registration States: Maryland, New York, Virginia
Financial Requirements
Investment: |
| Minimum Net Worth: | $1.4MM |
| Cash Investment: | $250-300K |
| Total Investment: | $915K-1.5MM |
| Average Total Investment: | $1114K |
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Fees: |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 2% |
Average Number of Employees: 10-12 Full-time, 25-30 Part-time
Space Needs (in square footage): 3,200-3,700
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 26 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Not Applicable |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Corporate Training Store | 8-10 Weeks | | 2. Corporate Offices | 7 Days |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 4 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 4 |
| Formal Education: | 3 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 15 Year(s) |
| Term of Renewal Period: | 5 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 3
| U.S.: | Yes, MD,DC,VA,DE,NJ,CT,MA,OH |
| Canada: | No |
| Overseas: | No |
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