SHAKEY'S offers a wide selection of freshly-prepared foods, consisting of a variety of pizzas, chicken and pasta and more than 50 freshly-prepared lunch and dinner items. SHAKEY'S features both pizza and fried chicken and the Bunch of Lunch all-you-can-eat buffet. Serves beer and wine and every store has a game room with approximately 15 redemption games. 64 restaurants in the US and 250 worldwide. Current prototype store has 6,000 SF and seats 200 customers. Average check was $7.25 in 2003.
Franchisor Background
Year Established: 1954
Franchising Since: 1957
Operating Units: |
Franchised Units: | 55 | | 77.5% | | |
Company-Owned Units: | 16 | | 22.5% | | |
| ______ | | _____ | | |
Total Operating Units: | 71 | | 100% | | |
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Geographic Distribution: |
U.S.: | 71 | | 100% | | In 7 States |
Canada: | 0 | | 0% | | In 0 Canadian Provinces |
International: | 0 | | 0% | | In 0 Foreign Countries |
| ______ | | _____ | | |
Total: | 71 | | 100% | | |
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North America: |
States/Provinces with the largest number of operating units: |
Density | Units | | | | |
1. California | 56 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment: |
Minimum Net Worth: | $ |
Cash Investment: | $25K-250K |
Total Investment: | $461K-1684.5K |
Average Total Investment: | $1073K |
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Fees: |
Initial Franchise Fee: | $25K |
Average Franchise Fee: | $25K |
On-Going Royalty: | 5% |
Average Royalty: | 5% |
Advertising Fee: | 6%-5% Local |
Average Number of Employees: 10-24 Full-time, 45% Part-time
Space Needs (in square footage): 4,000-6,000
Preferred Sites: Free-standing Building, Strip Center
Other Sites:
Encourage Conversions? No
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
International Franchise Association: | Yes |
Canadian Franchise Association: | No |
Franchisee Association/Member: | Yes, Member |
Size of Corporate Staff: | 6 |
Site Selection Assistance? | Yes |
Lease Negotiation Assistance? | Yes |
Financial Assistance? | No |
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Marketing Support: |
Co-Op Advertising: | No |
National Advertising: | No |
Regional Advertising: | No |
Local Advertising: | No |
Marketing Materials: | None Specified |
Additional Services: | None Specified |
Other Marketing Support: | None Specified |
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On-Going Support: |
Central Data Processing: | Not Applicable |
Central Purchasing: | Included in Fees |
Field Operation Evaluation: | Included in Fees |
Field Training: | Included in Fees |
Initial Store Opening: | Included in Fees |
Inventory Control: | Included in Fees |
Franchisee Newsletter: | Included in Fees |
Regional or National Meetings: | At Additional Cost |
800 Telephone Hotline: | Not Applicable |
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Training: |
1. CA | 6 Weeks |
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Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): |
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Financial Net Worth: | 4 |
General Business Experience: | 4 |
Specific Industry Experience: | 4 |
Formal Education: | 2 |
Psychological Profile: | 2 |
Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
African-American: | N/A |
Asian-American: | N/A |
Hispanic: | N/A |
Native American: | N/A |
Other: | N/A |
Specific Minority: | N/A |
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Terms of Contract
Term of Initial Contract: | 10/5/5 Year(s) |
Term of Renewal Period: | Year(s) |
Passive Ownership: | Allowed, But Discouraged |
Area Development Agreements? | Yes, for 1 Year(s) |
Sub-Franchising Contracts? | No |
Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 10
U.S.: | Yes, All United States |
Canada: | No |
Overseas: | No |
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