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WILD BIRDS UNLIMITED is North America's original and largest group of retail stores catering to the backyard birdfeeding and nature enthusiast. We currently have over 300 stores in the U. S. and Canada. Stores provide birdseed, feeders, houses, optics and nature-related gifts. Additionally, stores provide extensive educational programs regarding backyard birdfeeding. Franchisees are provided an all-inclusive support system.
Franchisor Background
Year Established:
1981
Franchising Since:
1983
Operating Units:
Franchised Units:
285
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
285
100%
Geographic Distribution:
U.S.:
272
95.4%
In 42 States
Canada:
13
4.6%
In 3 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
285
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Michigan
15
2. North Carolina
20
3. Ohio
16
Registered in Following Registration States:
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$150K
Cash Investment:
$25-35K
Total Investment:
$90-140K
Average Total Investment:
$115K
Fees:
Initial Franchise Fee:
$18K
Average Franchise Fee:
$18K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
.5%
Average Number of Employees:
2 (including owner) Full-time, 4 Part-time
Space Needs (in square footage):
1,300-1,600
Preferred Sites:
Free-standing Building, Strip Center
Other Sites:
Encourage Conversions?
Not Applicable
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
0
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
