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Qdoba is chosen by the world's toughest restaurant critics: successful franchisees. We've attracted successful multi-unit franchisees from Papa John's, Burger King, Applebee's, Johnny Rockets', Hooters and Village Inn, as well as a former president of KFC and a former CEO of Church's and Rally's. Why? Qdoba has a unique position among its Fast Casual Mexican competitors. Qdoba has attractive sales-to-investment ratio. Qdoba has multiple years of double-digit same-store sales growth.
Franchisor Background
Year Established: 1995
Franchising Since: 1996
Operating Units: |
| Franchised Units: | 350 | | 70% | | |
| Company-Owned Units: | 150 | | 30% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 500 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 500 | | 100% | | In 40 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 500 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Colorado | 53 | | 2. Michigan | 26 | | 3. Wisconsin | 25 |
Registered in Following Registration States:
Financial Requirements
Investment: |
| Minimum Net Worth: | $2MM |
| Cash Investment: | $738K |
| Total Investment: | $454-738K |
| Average Total Investment: | $596K |
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Fees: |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 0.8% |
Average Number of Employees: 10 Full-time, 5 Part-time
Space Needs (in square footage): 2,300
Preferred Sites: Free-standing Building, Strip Center
Other Sites: Non-traditional
Encourage Conversions? Not Applicable
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 109 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Franchise Orientation in Wheat Ridge, CO | 2 Days | | 2. Operator + 2 Addtl Mgmt. in Denver, CO | 4 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 3 |
| General Business Experience: | 3 |
| Specific Industry Experience: | 3 |
| Formal Education: | 3 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 3 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 0 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 90
| U.S.: | Yes, All but AK, IN, NC, ND, SC, WI |
| Canada: | No |
| Overseas: | No |
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