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Franchise Picks
Mr. Appliance Corporation
 

Mr. Appliance is North America's largest appliance repair franchise system. Established in 1996, its franchises provide full-service residential and light commercial appliance repair. Mr. Appliance has more than 150 locations throughout the United States and Canada and is consistently ranked among the top home service franchises by Entrepreneur magazine and other industry experts. Mr. Appliance is a subsidiary of The Dwyer Group, Inc. For more information, visit www.mrappliance.com.

Franchisor Background

Year Established:

  1996

Franchising Since:

  1996

Operating Units:

Franchised Units:148 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:148 100%  
 

Geographic Distribution:

U.S.:150 95.5% In 41 States
Canada:7 4.5% In 4 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:157 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California17
2. Florida10
3. Texas18

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$Varies
Cash Investment:$40-90K
Total Investment:$35-72K
Average Total Investment:$54K
 

Fees:

Initial Franchise Fee:$22K
Average Franchise Fee:$52K
On-Going Royalty:4-7%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   Varies Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

  

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff:15
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:E-mail newsletter
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Waco, TX1 Week & Ongoing
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:3
Asian-American:2
Hispanic:15
Native American:1
Other:5
Specific Minority:Equipment Financing, Initial Inventory, Managerial Training, Mentoring, Sale-Leaseback

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   50
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, Master Franchise Only
 
 
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