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ActionCoach USA

ACTIONCOACH USA is one of the fastest-growing franchises (#16 Entrepreneur Mag., 2/04) and is the largest business coaching company in the world. The company was established in 1993 in Australia by Brad Sugars. Brad recognized early that most owners of small- to medium-sized businesses were unaware of how to effectively grow their businesses and achieve their goals. He developed a comprehensive system and methodology to assist this group. There are now 550 franchisees in 19 countries.

Franchisor Background

Year Established:

1994

Franchising Since:

1997

IFA Member

CFA Member

Operating Units:
Franchised Units:	1,022	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	1,022	100%

Geographic Distribution:
U.S.:	180	32.7%	In 25 States
Canada:	60	10.9%	In 3 Canadian Provinces
International:	310	56.4%	In 0 Foreign Countries
	______	_____
Total:	550	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Pennsylvania	23
2. New Jersey	22
3. Georgia	14

Registered in Following Registration States:

Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, South Dakota, Virginia, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$100K
Cash Investment:	$72.2-84K
Total Investment:	$82.5-490K
Average Total Investment:	$286K

Fees:
Initial Franchise Fee:	$45K
Average Franchise Fee:	$45K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	5%

Average Number of Employees:

1 Full-time, 0 Part-time

Space Needs (in square footage):

N/A

Preferred Sites:

Home-based

Other Sites:

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	No
Size of Corporate Staff:	8
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Las Vegas, NV	10 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

180

U.S.:	Yes, All United States Except CA
Canada:	Yes, All Canada
Overseas:	Yes, AU, UK, Ireland, GR, FR, MX, Singapore, India, Mal

Franchisor Background

Year Established:

Franchising Since:

IFA Member

CFA Member

Operating Units:

Geographic Distribution:

North America: