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Carvel Corporation
The nation's first retail ice cream franchise, CARVEL is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company's founding in 1934, CARVEL has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, CARVEL has more than 450 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.
Franchisor Background
Year Established: 1934Franchising Since: 1950IFA Member
Operating Units: Franchised Units: 434 96.7% Company-Owned Units: 15 3.3% ______ _____ Total Operating Units: 449 100% Geographic Distribution: U.S.: 438 90.5% In 25 States Canada: 0 0% In 0 Canadian Provinces International: 46 9.5% In 1 Foreign Countries ______ _____ Total: 484 100% North America: States/Provinces with the largest number of operating units: Density Units
Registered in Following Registration States: Financial Requirements
Investment: Minimum Net Worth: $300K Cash Investment: $100K Total Investment: $53.1-354.6K Average Total Investment: $204K Fees: Initial Franchise Fee: $30K Average Franchise Fee: $30K On-Going Royalty: $2.07/Gal. Average Royalty: 0% Advertising Fee: $1.83/Gal.
Average Number of Employees: 2 Full-time, 6 Part-timeSpace Needs (in square footage): 1,200Preferred Sites: Strip Center, Regional MallOther Sites: Kiosk, Power Ctr., Non-traditionalEncourage Conversions? YesEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: Yes Canadian Franchise Association: No Franchisee Association/Member: Yes, Member Size of Corporate Staff: 0 Site Selection Assistance? Yes Lease Negotiation Assistance? No Financial Assistance? Yes, Indirect Marketing Support: Co-Op Advertising: Yes National Advertising: No Regional Advertising: No Local Advertising: Yes Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Not Applicable Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Not Applicable Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Atlanta, GA 10 Days
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 5 General Business Experience: 5 Specific Industry Experience: 3 Formal Education: 3 Psychological Profile: 3 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: 3 Asian-American: 107 Hispanic: 19 Native American: 0 Other: 65 Specific Minority: Franchise Fee Deferment, Franchise Fee Reduction, Financing Referrals, Lease Negotiations, Managerial Training, Mentoring, Growth Through Diversity
Terms of Contract
Term of Initial Contract: 20 Year(s) Term of Renewal Period: Year(s) Passive Ownership: Not Allowed Area Development Agreements? No Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months:
U.S.: Yes Canada: Yes Overseas: Yes
