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Celsius Tannery

We are the fastest growing indoor tanning franchise chain in the U.S. With the exclusive STS tanning process, we are the first tanning salon franchise inside a big box retailer. We offer motivating and educational instruction in management, sales, and marketing your salon, and help you with professional guidance as well as on-going administrative and business support. Site location, lease negotiation, construction, financial assistance and a toll-free number for support!

Franchisor Background

Year Established:

1995

Franchising Since:

2000

Operating Units:
Franchised Units:	21	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	21	100%

Geographic Distribution:
U.S.:	21	100%	In 2 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	21	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Kansas	13
2. Missouri	8

Registered in Following Registration States:

Florida, Illinois, New York, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$35-100K
Total Investment:	$240-600K
Average Total Investment:	$420K

Fees:
Initial Franchise Fee:	$20-35K
Average Franchise Fee:	$28K
On-Going Royalty:	1%/$250 Min.
Average Royalty:	1%
Advertising Fee:	$1,200/Mo.

Average Number of Employees:

3 Full-time, 5 Part-time

Space Needs (in square footage):

2,000

Preferred Sites:

Free-standing Building, Storefront, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	10
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Not Applicable
800 Telephone Hotline:	Included in Fees

Training:
1. Corporate Headquarters	1 Week
2. On-Site	3 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	2
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	2
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

8-10

U.S.:	Yes, All United States
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: