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Color Me Mine

COLOR ME MINE is the world's leader in contemporary ceramics and crafts studios. Our comprehensive training and support system includes studio operations, glazing, firing, design techniques, construction, marketing, business models, and licensed manufacturers to ensure consistency and supply.

Franchisor Background

Year Established:

1992

Franchising Since:

1996

Operating Units:
Franchised Units:	128	95.5%
Company-Owned Units:	6	4.5%
	______	_____
Total Operating Units:	134	100%

Geographic Distribution:
U.S.:	109	81.3%	In 22 States
Canada:	5	3.7%	In 3 Canadian Provinces
International:	20	14.9%	In 7 Foreign Countries
	______	_____
Total:	134	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	41
2. New Jersey	8
3. Pennsylvania	8

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$40-50K
Total Investment:	$146-195K
Average Total Investment:	$150K

Fees:
Initial Franchise Fee:	$30K
Average Franchise Fee:	$30K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	1%

Average Number of Employees:

2 Full-time, 4 Part-time

Space Needs (in square footage):

1,100-2,000

Preferred Sites:

Storefront, Regional Mall

Other Sites:

Lifestyle Center

Encourage Conversions?

Yes

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Yes

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	15
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Television Ads, Videos
Additional Services:	Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:	Color Me Kids, National buying power and tie-ins w/ national orgs, Cross promotions w/ movies, national contests, window displays, social networking

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Home Office in Glendale, CA	5 Days
2. Beverly Hills Studio	4 Days
3. Franchised Location	5 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	3
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	5
Asian-American:	13
Hispanic:	5
Native American:	0
Other:	12
Specific Minority:	COLOR ME MINE welcomes applications from minority franchisees and supports the objectives of the Initiative.

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	No

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, All Countries

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: