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East of Chicago Pizza Company

EAST OF CHICAGO PIZZA COMPANY is a young, determined franchising company that utilizes buffet restaurants and delivery/carry-out restaurants to achieve market dominance. Established in 1990, EOC has grown to over 100 units, with plans to expand. Combining proven marketing and operational systems, with ideal franchisee strategic partnerships, EOC meets demands of customers with unique products, which, when combined with superior customer service, creates an atmosphere of tremendous customer loyalty/repeat business.

Franchisor Background

Year Established:

1990

Franchising Since:

1991

Operating Units:
Franchised Units:	137	97.2%
Company-Owned Units:	4	2.8%
	______	_____
Total Operating Units:	141	100%

Geographic Distribution:
U.S.:	141	100%	In 5 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	141	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Ohio	119
2. Indiana	20
3. Florida	1

Registered in Following Registration States:

Florida, Indiana, Virginia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K
Total Investment:	$142-251K
Average Total Investment:	$196K

Fees:
Initial Franchise Fee:	$20K
Average Franchise Fee:	$20K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees:

10 Full-time, 10 Part-time

Space Needs (in square footage):

1,200-3,000

Preferred Sites:

Free-standing Building, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	20
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	No
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. Willard, OH	4 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

10-15

U.S.:	Yes, All United States
Canada:	No
Overseas:	Yes, All Countries

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: