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Fred Astaire Dance Studios
 

FRED ASTAIRE DANCE STUDIOS (FADS) provides its franchised community with a 50+ year tradition that gives the individual franchisee worldwide name recognition identified with dance excellence unsurpassed in its industry. The original teaching methods of the great Fred Astaire are still in place today at the company that proudly bears his name. FADS provides its franchisees with extensive business and dance training, and ensures that its franchises operate under the strictest code of ethics.

Franchisor Background

Year Established:

  1947

Franchising Since:

  1947

Operating Units:

Franchised Units:145 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:145 100%  
 

Geographic Distribution:

U.S.:140 97.9% In 28 States
Canada:3 2.1% In 1 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:143 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida16
2. New York13
3. Ohio12

Registered in Following Registration States:

   California, Florida, Maryland, Minnesota, New York, Oregon, Rhode Island, Virginia, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$150K
Cash Investment:$125K
Total Investment:$138.5-357K
Average Total Investment:$248K
 

Fees:

Initial Franchise Fee:$15-35K
Average Franchise Fee:$25K
On-Going Royalty:7-8%
Average Royalty:8%
Advertising Fee:0.2%/$25Min

Average Number of Employees:

   10 Full-time, 0 Part-time

Space Needs (in square footage):

   2,500 Min.

Preferred Sites:

   Free-standing Building, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:9
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:At Additional Cost
Field Operation Evaluation:At Additional Cost
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:At Additional Cost
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Dance or Management (Franchisee's Site)8 Hours
2. Management (Existing Site)16 Hours
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:4
Specific Industry Experience:3
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   8-10
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, Under Trade Name Megadance International
 
 
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