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Furla

FURLA designs and sells women's handbags, shoes, belts, small leather goods and related accessories. Our brand is known worldwide through 200+ boutiques around the globe. Our exclusively designed and manufactured products are primarily made in Italy and are priced in better to designer marketplace. Our shops have a distinctive design and are located in upscale retail trade areas.

Franchisor Background

Year Established:

1998

Franchising Since:

2001

IFA Member

Operating Units:
Franchised Units:	11	39.3%
Company-Owned Units:	17	60.7%
	______	_____
Total Operating Units:	28	100%

Geographic Distribution:
U.S.:	29	74.4%	In 5 States
Canada:	1	2.6%	In 1 Canadian Provinces
International:	9	23.1%	In 0 Foreign Countries
	______	_____
Total:	39	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Florida	5
2. California	3
3. New York	3

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, New York, Oregon, Virginia, Washington

Financial Requirements

Investment:
Minimum Net Worth:	$$400K
Cash Investment:	$150-250K
Total Investment:	$284-480K
Average Total Investment:	$382K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	2%
Average Royalty:	2%
Advertising Fee:	1%

Average Number of Employees:

3 Full-time, 3 Part-time

Space Needs (in square footage):

900-1,200

Preferred Sites:

Storefront, Regional Mall

Other Sites:

Encourage Conversions?

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	13
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees

Training:
1. New York Offices and Stores	1 Week
2. Store Visits	On-going

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	5
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	7-10 Year(s)
Term of Renewal Period:	7-10 Year(s)
Passive Ownership:	Not Allowed
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, South America, Caribbean Basin, Central America.

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: